Privacy Policy

Last updated: 09/07/2026

This Privacy Policy explains how Purewall collects, uses, protects, and processes the personal data of users using the website www.purewall.fr

By using Purewall, you accept the practices described in this Privacy Policy.

1. Data Controller

The data controller is:

Purewall

Contact: [email protected]

Website: www.purewall.fr

2. Personal Data Collected

Depending on your use of the Site, Purewall may collect the following categories of data:

Account Information

  • Username

  • Email address

  • Password (encrypted)

  • Profile picture (if provided)

  • Public profile information

  • Creator Program information

Data Related to the Creator Program

When you publish a wallpaper, we may store:

  • wallpaper name

  • description

  • category

  • tags

  • target device

  • preview image

  • original file

  • publication date

  • edit history

Published content remains associated with your user account.

Platform Activity

We may store, in particular:

  • downloads

  • Purewall Coins purchases

  • transaction history

  • Coins usage

  • favorites

  • view statistics

  • download statistics

  • content interactions

Technical Data

When you browse the Site, certain technical information may be collected automatically:

  • IP address

  • browser

  • operating system

  • language

  • time zone

  • device type

  • pages visited

  • visit duration

  • date and time of connections

3. Purposes of Processing

Your data is used to:

  • create and manage your account

  • ensure the operation of the platform

  • publish your content

  • manage the Creator Program

  • process Purewall Coins purchases

  • secure user accounts

  • prevent fraud and abuse

  • improve the performance of the Site

  • produce anonymous statistics

  • respond to support requests

  • comply with our legal obligations

We never use your personal data to sell it to third parties.

4. Legal Basis for Processing

Under the GDPR, the processing carried out by Purewall is based in particular on:

  • the performance of the contract when you use our services;

  • your consent where required;

  • our legitimate interest in ensuring the security, maintenance, and improvement of the platform;

  • compliance with our legal obligations.

5. Creator Program

Content published on Purewall remains the property of its authors.

By publishing content on Purewall, you grant Purewall a non-exclusive license allowing it to:

  • host the content;

  • display it on the platform;

  • generate the thumbnails necessary for the operation of the Site;

  • promote the content within Purewall.

This license ends upon the permanent deletion of the content, subject to legal obligations and temporary technical backups.

6. Payments and Purewall Coins

Payments made on Purewall are processed by secure payment service providers.

Purewall never stores your complete payment card information.

Information relating to purchases may be retained in order to:

  • manage your Purewall Coins balance;

  • process orders;

  • comply with accounting and tax obligations;

  • prevent fraud.

7. Cookies

Purewall uses cookies and similar technologies to:

  • maintain your user session;

  • remember your preferences;

  • improve your browsing experience;

  • measure Site traffic;

  • ensure certain technical functionalities.

You can manage or disable cookies through your browser settings.

For more information, please refer to our Cookie Policy.

8. Data Sharing

Your data may only be shared when necessary:

  • with technical service providers involved in the operation of the Site;

  • with payment service providers;

  • with competent authorities where required by law.

Purewall does not sell or rent your personal data.

9. Data Retention

Data is retained only for as long as necessary for the purposes for which it was collected or in accordance with applicable legal obligations.

If you delete your account, certain information may be retained where required by law or to ensure the security of the platform.

10. Security

Purewall implements technical and organizational measures designed to protect your data against:

  • unauthorized access;

  • loss;

  • destruction;

  • alteration;

  • disclosure.

As no computer system can guarantee absolute security, we cannot, however, ensure complete protection against all risks.

11. Your Rights

In accordance with the GDPR, you have, in particular, the following rights:

  • right of access;

  • right to rectification;

  • right to erasure;

  • right to object;

  • right to restriction of processing;

  • right to data portability;

  • right to withdraw your consent where consent is the legal basis for processing.

You may exercise these rights by contacting us at:

[email protected]

You also have the right to lodge a complaint with the competent data protection authority in your country, including the CNIL for users located in France.

12. International Users

Purewall is operated from France but may be accessible worldwide.

By using the platform, you agree that your data may be processed in accordance with this Privacy Policy and applicable laws.

Where data is transferred outside the European Economic Area, Purewall implements the appropriate safeguards required under applicable regulations.

13. Changes

Purewall may modify this Privacy Policy at any time.

Any changes will take effect as soon as they are published on this page.

The date of the latest update will be indicated at the top of this document.

14. Contact

If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact us:

Purewall

📧 [email protected]

🌐 www.purewall.fr